The social networks – the biggest reach media

Why I am saying that the social networks are the biggest reach media? Consider a little, how many users visit social networks every day? How many ads are placed in social networks? And most importantly, how many people watch them every day and read? The answer is millions, so I say that social networks are the biggest reach media.

 But why the social networks are so popular and why more and more advertisers consider them to be the most profitable reach media in the world? The popularity of the internet in recent years, increasing sharply, the popularity of the social network keeps pace with the trend. The blogs were one of the first types of social media. They allow everyone to express their opinions, share experiences, engage in discussions, but it all anonymously. Yes, blogs allow users to discuss various topics, but blogs were not able to chat and real interaction, something that people really want. The Social networks, by very simple and streamlined design environment and allowed to comment  and share the events of your life for free. Surely we can say that the social media known to affect social life and online activity of people in various ways. The Social networks are a place, where businesses can find customers, thanks to well developed reach media and also to communicate with them.

 How the businesses perceive social networks as a media with the highest reach media? Yet, if the network is not space for social sharing and communication? The businesses use social media in many ways, such as easy integration between different advertising options in them. Marketing decisions have always been associated with users, and now these marketing solutions are built around people using social networks. In fact marketing revolves around the "Word-of-mouth" consumers. According to this principle, users share information with friends and family-related products and services that are used and like, and so do the product or service preferred by relatives and friends who will be willing to purchase it or use as it comes with a recommendation. Advertising on social networks is based on the principle of "Word-of-mouth" and increases liking and willingness to purchase a product or service that is liked by friends. And because social networks are much frequented that make their reach media extremely high.

 In the recent studies about the reach media of the social networks for retail brands (very saturated and competitive sector), the results show how 86% of the top 100 Singapore retail brands are well maintained fan pages in different social networks. This is due to the fact that social networks have become an important factor in how consumers communicate and how they affect the opinions of others. This change represents a strong opportunity for retail businesses to communicate with their users in a social environment. Regardless of how big business stays if you want your products or services to the consumer group for which they are intended to necessarily use social networks. As already understand they have an extremely high level of reach media.